AFMKTG built a new seem and new logo for serious estate developer Citymark. Picture courtesy of AFMKTG
Amber Frankhuizen indicates to fill the gap.
Performing for Zephyr “was like getting a PhD in enhancement,” Frankuizen mentioned. But as a great deal as she uncovered, Frankhuizen mentioned “my enthusiasm lies in imaginative and in marketing, not in revenue.”
AFMKTG has a variety of shoppers from a yacht builder to cosmetic dentists but serious estate organizations are the main of its organization.
“One of the factors why we perform so very well with builders is, honestly, because of my history,” Frankhuizen explained. “I’ve worked in improvement for so a lot of decades, I know what developers are about and need.”
Mentoring
Frankhuizen acquired a bachelor’s of science degree in advertising from San Diego Point out University.
Expanding up in Folsom, Frankhuizen stated that she grew to become interested in true estate by way of her grandmother and mom, both equally of whom were being in the business enterprise of promoting residences. “I realized that I desired to be in company,” Frankhuizen stated.
When somebody requested her as a child what she desired to be when she grew up, “I often claimed I needed to be delighted, but the fact is, I normally desired to be the manager.”
She observed promoting as a way to marry her enjoy of real estate with her love of artwork.
“I felt very misplaced in school and did not have a ton of route.”
She found her way with the support of a mentor, and has turn out to be a mentor herself at SDSU, carry on two to 3 interns for each semester.
“I’m on a mission to alter what people consider about mentorship packages,” Frankhuizen claimed. “There’s no fetching coffee or dry cleaning or working errands.”
Rebranding
Frankhuizen started out her organization in a Carlsbad coworking place with a employees of a single – herself – and a single consumer.
“Now we have a staff of five in San Diego and contractors all about the U.S. that we function with,” Frankhuizen claimed.
AFMKTG came up with a new glimpse and symbol for Citymark.
“Our model was obtaining stale,” CityMark Vice President Russ Haley claimed.
The corporation hadn’t modified its glimpse and brand given that CityMark was created in 2000.
“We ended up capable to acquire a step back to memorialize what our enterprise stands for and what are our vital drivers are,” Haley reported. “We were able to appear up with an thrilling manufacturer and again that up as a result of all our media, including a new and exciting website and a social media campaign.”
Frankhuizen “took the direct in that holistic strategy, literally keeping our fingers as a group,” Haley reported. “Amber’s agency is a lot more than just authentic estate. She’s able to pull from different industries and make certain we’re deploying a slicing edge marketing and advertising campaign.”
CityMark’s shade plan was eco-friendly, purple and blue – hues that ended up common when the company was founded.
“Brands are emotional, not just for customers, but for the persons who do the job for all those organizations as effectively,” Frankhuizen mentioned. “CityMark would like to feel and talk that they are city, they’re forward, they are contemporary.”
The company’s new shade palette is copper and tan – hues intended to evoke a emotion of warmth.
Frankhuizen also employed a triangle in spelling out the company’s name in its symbol – a image of modify.
“CityMark evokes adjust all around San Diego by revolutionary urban progress,” she mentioned.
“A model is not just a logo,” Frankhuizen reported. “It’s a selection of suggestions. It’s the identification of the enterprise. It’s their core values.”
Assist
Prolonged term, Frankhuizen explained she would like to hold her business small, but expects to double her staff within a yr.
“I would like to keep relatively boutique,” Frankhuizen explained. “I like to be actually hands on with our shoppers.”
Starting her own organization as a lady was a little bit of a obstacle.
“Quite honestly, I located it tougher to navigate becoming a girl in a extremely male dominated business these kinds of as actual estate progress, particularly currently being youthful,” Frankhuizen explained.
Her advice to other girls who want to start their own small business is “find mentors.”
“There’s nothing at all mistaken in inquiring for support or not understanding what to do, but possessing as well substantially hubris and going forward, pretending like you know what you are performing is a surefire way to crash and melt away,” Frankhuizen claimed. “And carrying out just about anything frightening like creating a business enterprise is best accomplished with a community of aid all around you and I consider that was the ideal detail I did in starting off my very own organization.”
AFMKTG
Founder/CEO: Amber Frankhuizen
Headquarters: East Village
Business enterprise: Branding and internet marketing
Personnel: 5
Web site: www.afmktg.com
Speak to: [email protected]
Social influence: Amber Frankhuizen is an active mentor for San Diego State College students and graduates.
Notable: AFMKTG Founder Amber Frankhuizen has been responsible for the sales, internet marketing or branding of nearly $1 billion of serious estate assets in the final ten years.
