With product and financial sellers on the same page, the consumer finds it easy to just click through and buy
Technology | e commerce
Browse, select, click and pay is a common enough sequence. The ease of buying on e-commerce sites has been enabled by the embedded finance. Technology companies are increasingly adding a layer of connection between a banking firm and a consumer-facing organisation. The layer of connectivity embeds a financial transaction interface that allows a consumer to make a payment or purchase without leaving an app or a site.
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First Published: Sun, August 07 2022. 19:55 IST